![]() The service - internally known as Quartz - may be designed to urge users to exercise, have better eating habits and improve their sleep.īut unlike other companies that train their models and algorithms off of public data, Apple ( AAPL) has continued to make it a priority to have its AI learn on people's devices for the sake of privacy. ![]() Last month, it was reported that Apple ( AAPL) was working on a health coaching service powered by artificial intelligence and mood tracking. He also said that the potential for AI is "huge," but that the company would integrate it on a "very thoughtful basis." But the potential is certainly very interesting."Ĭook added that Apple ( AAPL) has already integrated AI into its products and services, including the fall and crash detection technology in the iPhone and Apple Watch, as well as ECG readings on the Watch. "As is being talked about in a number of different places. "And there's a number of issues that need to be sorted," Cook said. "I do think it's very important to be deliberate and thoughtful in how you approach these things," Cook said in response to a question on Apple's ( AAPL) fiscal second-quarter earnings call that was related to generative AI. But Chief Executive Tim Cook said progress needs to be more nuanced than some in the tech space would have people believe. Generative artificial intelligence has become the tech story of the year, and perhaps the decade, as companies like Microsoft ( MSFT), Google ( GOOG) ( GOOGL) and a host of others integrate it into their products and services.Īpple ( NASDAQ: AAPL), with a market cap of $2.4T and counting, is obviously in no place to eschew using AI, as it has done so previously. ![]()
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